Search ads, also called SEA or PPC
Google Ads lets you pay for relevant visits from search ads. We shape campaigns around your real offer, guest markets, season and available capacity.
Request a free intro callA CLEAR FIRST PROJECT
A focused Google Ads start for one course, trip or departure, in one language and one target market.
We agree the offer, guest market, useful search terms, exclusions and a spending limit.
We prepare one search campaign, write the ads and check the destination page and enquiry measurement.
We review search terms and suitable enquiries, improve the campaign and explain the next decision.
Your existing website and ad account stay yours. New websites, extra languages, extra markets and paid third-party tools are quoted separately.
Allow about 5 to 10 working days for preparation once access, offer information and approvals are complete. We confirm availability and a launch date in your quote.
We define the first month of work in writing. Further support, fees and cancellation terms are agreed before any continuation.
Scope & costs
Your quote separates our work from the money paid to Google. We agree the scope and spending limit before any campaign starts.
Planning, campaign setup and measurement checks.
Campaign reviews, exclusions, improvements and a clear report.
Paid separately to Google from your own advertising account.
These figures explain the calculation. They are not a quote, a published package price or a recommended advertising budget.
20 minutes · No obligation · Talk directly with Niklas
An illustrative project, not a client case study: choose a real beginner course, one guest market and a suitable language. Send relevant searches to the matching course page. Exclude jobs and free-video searches. Review genuine course enquiries and their cost.
Clicks show interest. A submitted enquiry is a lead. A confirmed booking is a separate outcome, counted only when the booking process can verify it.
Need to reach suitable guests sooner? Google Ads, formerly Google AdWords, can show your dive school as an advert when people search for relevant courses or trips. With search ads, you generally pay when someone clicks through to your website.
A search such as “beginner dive course Bali” should lead to the matching course page. For liveaboards, campaigns connect to real routes and available departures. We exclude searches for jobs, free videos or other unrelated needs.
An advert may appear above normal search results. Its placement depends on factors including competition, budget and quality. We agree spending limits and measure suitable enquiries. No first position or booking is guaranteed.
A SITUATION YOU MAY RECOGNISE
You want more course enquiries before high season, but your ads reach people looking for free dive videos or jobs. The clicks arrive; suitable guests do not.
Separate searches in the destination from planning in a guest's home country. Agree languages, course needs, dates and exclusions.
Match search terms, ad promise and landing page. Show real offer details and make the enquiry step easy on mobile.
Agree spend, campaign scope and review rules before launch. Track meaningful enquiries and report media cost separately from agency fees.
No. Advertising spend and material changes are agreed with you. Your ad account remains yours.
That depends on markets, competition, margins and capacity. We recommend a budget after reviewing the opportunity, with ad spend separate from our fee.
Paying for search ads does not buy a better organic Google ranking. Paid and organic search have different roles.
A useful next read
Describe your business and the problem you see. We'll help work out the right first step.
All servicesYour dive operation can be excellent and still be difficult to choose online. Before buying more advertising or rebuilding every page, follow one guest's journey from the first question to the enquiry.
Read the guideLET'S FIND YOUR NEXT OPPORTUNITY
Tell us where you operate and what you'd like to improve. We'll start with a conversation about your business.
No obligation. No need to know which service you need.
Essential functions work without statistics. With your consent, Google Analytics helps us understand how this website is used. Privacy